Ralph Lauren Investor Day: Commemorating 25 Years

The Impact

25th Anniversary NYSE Bell Ringing

153

Breaks from Busy Days to Enjoy Cups of Ralph's Coffee

Happy Clients and Executives

The Ask

Ralph Lauren’s Corporate Communications team chose WITS as their experiential agency to design and execute an Investor Day event, celebrating 25 years of being listed on the NYSE. It was imperative that the event effectively convey Ralph Lauren’s evolved strategy, distinctive brand elements, and key differentiators.

The Solution

WITS partnered with the Ralph Lauren Corporate Communications group and their creative team to define the event strategy and attendee experience. The event featured a Ralph’s Coffee brand activation, elevated gifting and a run-of-show designed to meet Ralph Lauren Corporation’s goals and objectives. The environmental design included artfully styled product displays in a space that reflected Ralph Lauren’s elevated luxury standards, helping to enhance the overall attendee experience.

The WITS team successfully and efficiently delivered all event elements, ensuring that both in-person and virtual attendees could experience the ringing of the bell to kick off the day. Senior executives’ presentations were streamed for investors who were unable to attend in person.

Services Provided

Corporate Meetings and Events, Video Production, Digital Content Creation, Live and Virtual Show Management

“I just wanted to say a huge thank you to you and your team for helping us execute a super successful Investor Day at Ralph Lauren! You guys were such a pleasure to work with – so professional, willing to go the extra mile and so positive. I’m happy to provide a glowing recommendation if ever needed and hope to work with you again!”

Head of Investor Relations

Ralph Lauren