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As a sponsor of the annual Peachtree Road Race, the Atlanta Journal-Constitution (AJC) saw an opportunity to make an impact at the pre-race Health & Wellness Expo. Their two main goals were to highlight 10 runners participating for charitable causes (Peachtree with a Purpose) and drive AJC app downloads.
Event and Attendee Management, Exhibits
“Thank you making our Peachtree Road Race Expo activation a tremendous success. Our vision came to life thanks to you and together be brought smiles and happiness to the 20k+ people who made bracelets, got their branded swag and donated to charity.”
Atlanta Journal Constitution Team
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