The Lifecycle of an Auto Part: Telling the Story for NAPA Auto Parts

The Ask

NAPA Auto Parts wanted to help employees throughout the organization understand how a part gets from the manufacturer to the customer, with an emphasis on the people who make their supply chain successful. HR wanted an engaging video that would emphasize the importance of every role in the supply chain. 

The Solution

A dynamic, animated video that blends a variety of visual storytelling techniques to captivate and inform the audience. Crisp motion graphics with an animated map and dynamic text introduce the viewer to the journey of a part.

Classic 2D animation brings the characters to life — employees representing different roles within the supply chain. 4-D modeling of an actual NAPA filter is showcased in stunning, hyper-realistic detail. This allows viewers to see the intricate engineering that goes into each product, giving employees a tangible connection to what they help deliver.

Throughout the video, distinct animation styles blend to tell a cohesive story. Together, they create an engaging, memorable video that makes a complex process easy to understand while emphasizing the importance of every employee’s role in NAPA’s success.

Services Provided

Video Production

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