NAPA Auto Parts wanted to help employees throughout the organization understand how a part gets from the manufacturer to the customer, with an emphasis on the people who make their supply chain successful. HR wanted an engaging video that would emphasize the importance of every role in the supply chain.
A dynamic, animated video that blends a variety of visual storytelling techniques to captivate and inform the audience. Crisp motion graphics with an animated map and dynamic text introduce the viewer to the journey of a part.
Classic 2D animation brings the characters to life — employees representing different roles within the supply chain. 4-D modeling of an actual NAPA filter is showcased in stunning, hyper-realistic detail. This allows viewers to see the intricate engineering that goes into each product, giving employees a tangible connection to what they help deliver.
Throughout the video, distinct animation styles blend to tell a cohesive story. Together, they create an engaging, memorable video that makes a complex process easy to understand while emphasizing the importance of every employee’s role in NAPA’s success.
Video Production
“Thank you making our Peachtree Road Race Expo activation a tremendous success. Our vision came to life thanks to you and together be brought smiles and happiness to the 20k+ people who made bracelets, got their branded swag and donated to charity.”
Talent Development Manager
Atlanta Journal Constitution Team
WITS Experiential is a leading corporate event management and planning company. As a top experiential event and marketing agency, we provide full-service event management solutions to well-known global brands.
Most Popular Pages
© WITS Experiential. All Rights Reserved. 2025 Creating Impactful Experiences. Privacy Policy