A Premium Experience To Showcase Premium Brands

WITS designed and delivered a three-day conference at the newly opened voco Chicago Downtown that offered a seamless attendee journey aligned with IHG’s goals and messaging strategy.

The program featured dynamic mainstage sessions with a unique “morning show” stage set design and live band, driving audience engagement. Immersive breakout sessions brought each brand to life with interactive elements like mixology demonstrations and a custom game show.

In the hotel’s atrium space, WITS created a 5,000-square-foot brand showcase, highlighting each brand’s unique elements and including stylish, Instagrammable moments. Attendees engaged further through a gamified quiz/app that reinforced the benefits of IHG’s loyalty program.

Off-site evening celebrations reflected the design aesthetic and quality of IHG’s premium hospitality brands and allowed ample time for attendees to network and create meaningful connections. 

Through creative strategy and flawless execution, WITS exceeded IHG’s objectives, delivering a memorable experience that left a lasting impression.