Community Connections: A Trade Show Experience Designed With Attendees in Mind

Drawing inspiration from popular emerging “mixed-use developments,” WITS presented a holistic concept aimed at transforming the tradeshow into an interactive, community-oriented space that mirrored the dynamic environments people love to explore in their daily lives. 

Central to this concept was “Community Connections,” a welcoming green space designed to foster networking and collaboration — key reasons attendees come to the conference. Positioned at the heart of the trade show floor, this area featured:

• Comfortable lounge furniture: A relaxing space for attendees to take a break, hold conversations, and connect with peers.
• Sharable branded photo opportunities: Interactive photo activations for attendees to capture and share their experiences on social media, amplifying the event’s reach and boosting brand visibility.
• Dedicated meeting area: An open and inviting space for attendees to engage with each other and IHG team members, promoting organic interactions and strengthening the sense of community.

The result was a highly interactive, engaging trade show floor that encouraged connections and created a memorable experience for attendees.