Making Tech “Personal”
The Ask
BCD Travel, a travel solutions technology company, needed a memorable way to educate audiences of the value and convenience that their Price Assurance Technology provides. The client wanted to drive greater adoption of the technology by highlighting its ease of use and seamless presence. They sought a memorable and creative video concept that would explain what their product does in a way that resonated with their clients.
The Solution
WITS provided BCD Travel with an unconventional concept that personified their Price Assurance Tool technology. That video became the foundation of a B2B campaign that generated heightened awareness, longer view times and increased click-through rates.