Contact Us   |   (770) 777-2737
radial-purple
radial-blue

Experiential
Marketing
Services

The best experiences have
yet to happen. Make them
impactful with WITS.
Example of WITS Experiential delivering meaningful interactions.

1+ Million

Meaningful Interactions Delivered

Example of WITS Helping Cox Business Generate Leads at HITEC

150,000+

Leads Generated 

Example of WITS Experiential motivating people at a user conference

500,000+

People Motivated

Creating Impactful
Connections

Exceptional brand experiences inspire action and leave lasting impressions. It takes vision and expertise to create standout, innovative experiences.

At WITS, we go outside the box to design moments that elevate your brand and resonate deeply. By blending cutting-edge technology, creative storytelling and flawless execution, we architect powerful experiences that achieve your objectives while staying within budget.

radial-blue
IGH Brand Activation Event

Setting the Stage for Standout Experiences

We shift the lens on what’s possible to help you design unforgettable experiences that spark meaningful connections with peers, industry leaders and executives. With a focus on sustainability, here’s how we do it.

WITS Experiential Brand Activation: Even Hotel Grand Opening Photo

Brand Activation Services

From pop-ups to product launches, we leverage audience research to align brand activations to your brand’s core values. Our innovative concepts turn passive participants into active and engaged brand advocates. The result? Increased awareness and revenue.

See An Example
View of participants getting their name tag at an IHG executive leadership event.

Corporate Meetings & Events

Memorable experiences expertly engage all five senses with immersive environments that make good on your brand promise. Leveraging our in-depth knowledge of key locales and venues, we increase your event’s impact from sales meetings to employee workshops, regardless of budget.

Get Inspired
View of Speaker at an Executive Leadership Event executed by WITS

Executive Leadership Events

Driving change on the executive level requires unique and inspiring content that fosters trust, creativity and strategic thinking. We craft interactive sessions that encourage meaningful participation and idea sharing.

With our white-glove service and exclusive environments, we ensure that high-level, strategic discussions are productive and impactful.

Get A Look
Cox HITEC Trade Show event executed by WITS

Trade Shows &
Conferences

Converting foot traffic to leads is all about making your brand stand out. For over three decades, WITS has mastered the art and science of planning, logistics and execution for trade shows and conferences.

Breathe easy knowing you can trust our expertise to deliver dynamic, multi-sensory environments that captivate attendees. 

Learn More

Experiential Marketing Services FAQs

What is experiential marketing?

Experiential marketing is a strategy that seeks to create deeper customer relationships and brand affinity through the use of interactive and immersive experiences. The goal of experiential marketing is to influence customer/client buying behavior through these experiences by making them an active participant in these events. By fostering deeper engagement with clients/customers, companies can increase brand awareness, strengthen customer loyalty and increase revenue.

What is an experiential marketing agency?

An experiential marketing agency help companies leverage the benefits of experiential marketing to craft new and innovative ways that drive stronger connections between brands and clients/customers. They are experts in extracting audience insights and leveraging the latest tech and trends to bring memorable brand experiences to life.

What is an example of experiential marketing?

Examples of experiential marketing can range from pop-ups to annual company conferences. At WITS, we crafted a three-day event to showcase the achievements, innovation and growth strategies for IHG and its hotel brands. To create a compelling and impactful experience, our team managed and produce the conference runoff show including, trade show booth design, workshop execution, video production and more.

What is the difference between event marketing and experiential marketing?

Event marketing is a focused strategy aimed at promoting, informing or educating audiences about a particular brand, product, or solution. The communication is one way with the intended outcome of driving immediate sales or conversions.

Experiential marketing, on the other hand, is a broader marketing strategy that seeks to create deeper connections with the target audience. This approach encourages two-way communication, where participants actively engage with the brand, resulting in stronger brand affinity. The outcome is to build brand loyalty by taking a more personal approach.

Why do companies use experiential marketing?

Experiential marketing has been shown to be effective in building long-lasting customer/client relationships. It’s a great strategy to use to build brand awareness, improve engagement and drive customer/client success.

What does an experiential marketing agency do?

An experiential marketing agency helps companies build immersive and unforgettable brand experiences that engage and delight. By leveraging emerging technologies like AR/VR and audience insights, experiential marketing agencies help companies design compelling brand experiences that deeply resonate with their target audiences.

What is brand activation?

Brand activation is a marketing strategy that seeks to connect brands and customers/clients through interactive experiences like pop-up stores, product demonstrations and workshops. The goal is to develop deeper emotional connections by getting clients/customers to participate in creating the experience.