An award-winning experiential marketing agency trusted by leading and emerging brands, WITS Experiential excels in designing and executing events that create lasting impressions. As a full-service agency, we leverage the right capabilities to creatively meet the desired outcomes of both large and intimate events. With decades of industry expertise, we ensure every event maximizes its impact, regardless of budget. We meticulously anticipate and manage every detail to guarantee an unparalleled experience for attendees and clients alike.
Our story is just as entertaining as the experiences we create for our clients.
The spirit of WITS can be traced to 1947. That’s when Phil Erickson partnered with Dick Van Dyke, then a local DJ, to form the “Merry Mutes,” a traveling comedy duo. During the early 1950s, they found success in Atlanta, Georgia where they performed original skits and music on a live, local NBC TV show.
By the mid-1950s, they each decided to chase their dreams, so Dick headed north to New York City and Phil opened WITS, Atlanta’s first cabaret dinner theater, and formed the Wits’ End Players. A roaring success, the group entertained U.S. Presidents, received a key to Atlanta and had the entire city singing Tearin’ up Peachtree.
Inspired by their parents Phil and Nancy, Steve and Jamey Erickson charted their own path by launching a corporate video production firm aptly named Wits' End Productions in 1987. Because entertainment was in their DNA, they knew how to engage live audiences, and Wits' End Productions quickly expanded to offer live show production, corporate meetings and events, and live trade show marketing services.
WITS is an innovative brand experience company offering a full-suite of services from strategy & design through execution. Preserving the Erickson family’s creative spirit, we pride ourselves on delivering beyond expectations to share our clients’ stories.
