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About Us

12-100-1917

We've Got This

An award-winning experiential marketing agency trusted by leading and emerging brands, WITS Experiential excels in designing and executing events that create lasting impressions. As a full-service agency, we leverage the right capabilities to creatively meet the desired outcomes of both large and intimate events. With decades of industry expertise, we ensure every event maximizes its impact, regardless of budget. We meticulously anticipate and manage every detail to guarantee an unparalleled experience for attendees and clients alike.

Penny Fondy, Managing Partner/CEO-A Penny Fondy, Managing Partner/CEO-B
Penny Fondy
 Managing Partner/CEO
Patrick Cusick, President-A Patrick Cusick, President-B
Patrick Cusick President
Kyle Erickson, Creative Director-A Kyle Erickson, Creative Director-B
Kyle Erickson
 Creative Director
Annie Pringle, Business Development Executive-A Annie Pringle, Business Development Executive-B
Annie Pringle Business Development Executive
Chris Lambert, Head of Account Services-A Chris Lambert, Head of Account Services-B
Chris Lambert
 Head of Account Services
Nikke Landa, Account Director-A Nikke Landa, Account Director-B
Nikke Landa
 Account Director
Alex Hamberger, Head of Event Production-A Alex Hamberger, Head of Event Production-B
Alex Hamberger
 Head of Event Production
Taylor Erickson, Experiential Producer-A Taylor Erickson, Experiential Producer-B
Taylor Erickson
 Experiential Producer
Lauren Huh, Event Technology Producer-A Lauren Huh, Event Technology Producer-B
Lauren Huh
 Event Technology Producer
Hilary Frimond, Senior Creative Producer-A Hilary Frimond, Senior Creative Producer-B
Hilary Frimond
 Senior Creative Producer
Trevor Collias, Senior Motion Graphics Editor-A Trevor Collias, Senior Motion Graphics Editor-B
Trevor Collias
 Senior Motion Graphics Editor
Alex Paul, Video Editor & Motion Graphics Designer-A Alex Paul, Video Editor & Motion Graphics Designer-B
Alex Paul
 Video Editor & Motion Graphics Designer

Our History

Our story is just as entertaining as the experiences we create for our clients.

Image of Phil and Duck at the start of WITS
1947 - 1954

1947 - 1954

Early Inspiration

The spirit of WITS can be traced to 1947. That’s when Phil Erickson partnered with Dick Van Dyke, then a local DJ, to form the “Merry Mutes,” a traveling comedy duo. During the early 1950s, they found success in Atlanta, Georgia where they performed original skits and music on a live, local NBC TV show.
Image of the original WITS team
1955 - 1986

1955 - 1986

The Original Wits’ End

By the mid-1950s, they each decided to chase their dreams, so Dick headed north to New York City and Phil opened WITS, Atlanta’s first cabaret dinner theater, and formed the Wits’ End Players. A roaring success, the group entertained U.S. Presidents, received a key to Atlanta and had the entire city singing Tearin’ up Peachtree.
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1987 - 2024

1987 - 2024

Lights, Camera, Action

Inspired by their parents Phil and Nancy, Steve and Jamey Erickson charted their own path by launching a corporate video production firm aptly named Wits' End Productions in 1987. Because entertainment was in their DNA, they knew how to engage live audiences, and Wits' End Productions quickly expanded to offer live show production, corporate meetings and events, and live trade show marketing services.
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WITS Experiential Today

WITS Experiential Today

WITS TODAY

Today, WITS is an innovative brand experience company offering a full-suite of services from strategy & design through execution. Preserving the Erickson family’s creative spirit, we pride ourselves on delivering beyond expectations to share our clients’ stories.