The Ask

Cox Communications aimed to focus on humanity and human connections, rather than product-based messaging, across multiple consumer platforms. The goal was to create impactful video content for customer e-newsletters, social media, and the Cox Converge content hub.

The Solution

A video series that highlights the ways older generations connect with younger ones by engaging in their interests. The series captures moments where grandparents, parents, and relatives embrace technology, joining the younger generation in their digital world. It’s all about celebrating the heartwarming moments where they bridge the generational gap through shared experiences.

From concept to completion, WITS managed every aspect—storyboarding, scripting, talent management, filming, and in-house post-production. The result was four unique and touching stories that highlight the power of connection across generations.A video series that highlights the ways older generations connect with younger ones by engaging in their interests. The series captures moments where grandparents, parents, and relatives embrace technology, joining the younger generation in their digital world. It’s all about celebrating the heartwarming moments where they bridge the generational gap through shared experiences.

From concept to completion, WITS managed every aspect—storyboarding, scripting, talent management, filming, and in-house post-production. The result was four unique and touching stories that highlight the power of connection across generations.

Services Provided

Video Production