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A Just Right Brand Launch

  • Ground breaking of new avid(r) Hotels brand.
  • Photo of avid(r) Hotels team during ground breaking event.
  • Image of stage set up for avid(r) Hotels new brand ground breaking event.
  • Image of new guest suite design and layout for avid(r) Hotels ground breaking event for new brand.
  • Image of design swatches for guest suites for avid(r) Hotels ground breaking event.
  • Truck moving materials during avid(R) Hotels ground breaking event.
  • View of cocktail bar for avid(r) hotels ground breaking event cocktail hour.

The Impact

>2700
100+
1
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The Ask

When IHG launched its new avid® hotels brand, they turned to WITS to create unforgettable experiences that would capture the hearts and minds of owners and developers at five key industry conferences. The goal was not only introduce the brand, but to also bring its fresh offering to life in a way that would leave a lasting impression.

The Solution


With a scalable design approach, WITS crafted immersive experiences that adapted to each conference's unique space. From an open-air lawn party to a mini-build-out in a ballroom to an unconventional groundbreaking, each experience was carefully designed to showcase the brand's promise and service moments. As the brand's identity evolved, so did the experiences, growing more vibrant and energetic with each iteration.

Ground breaking of new avid(r) Hotels brand.

Services Provided

Video Production, Event & Attendee Management, Live Show Management, Experience Strategy & Design, Custom Experiences & Activations

"You have taken great care to ensure avid Hotels is represented well at these large and important conferences. Your attention to detail and the support your team has provided have been of great value."

Brand Launch Team avid Hotels

"A big avid Hotels thank you for all the support, diligence and care your WITS team has shown in assisting the brand team with the Lodging Conference for avid(r) Hotels."

Brand Manager avid Hotels

"On behalf of the Head of avid Hotels and the entire team – we say THANK YOU!! We appreciate your commitment to excellence, your all-in responsiveness to our requests and its positive impact on our brand launch!"

avid Hotels