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Community Connections: A Trade Show Experience Designed With Attendees in Mind

  • IHG trade show brand activation and event design signange
  • Participants sitting on swing tailored made for IHG's trade show brand activation event
  • Participants using swing during IHG trade show brand activation event
  • Participants networking while seated at table during IGH event
  • Participants taking photos using props tailored made for IGH trade show brand activation event
  • IHG trade show concept map
  • IHG trade show concept map designs
  • IHG trade show and conference design and layout

The Impact

5,000+
90,000
1000+
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The Ask

Our mission was to create a unique and memorable space at the center of the trade show floor at IHG’s mainstream brands conference. IHG sought a branded space that would foster meaningful connections among attendees. We aimed to surprise and delight visitors with a fresh approach they hadn't seen before, while providing ample opportunities for networking and building relationships.

The Solution

Drawing inspiration from popular emerging “mixed-use developments," WITS presented a holistic concept aimed at transforming the tradeshow into an interactive, community-oriented space that mirrored the dynamic environments people love to explore in their daily lives. 

Central to this concept was "Community Connections," a welcoming green space designed to foster networking and collaboration — key reasons attendees come to the conference. Positioned at the heart of the trade show floor, this area featured:

  • Comfortable lounge furniture: A relaxing space for attendees to take a break, hold conversations, and connect with peers.
  • Sharable branded photo opportunities: Interactive photo activations for attendees to capture and share their experiences on social media, amplifying the event's reach and boosting brand visibility.
  • Dedicated meeting area: An open and inviting space for attendees to engage with each other and IHG team members, promoting organic interactions and strengthening the sense of community.
The result was a highly interactive, engaging trade show floor that encouraged connections and created a memorable experience for attendees.
IHG Trade show brand activation and event design

Services Provided

Trade Shows & Conferences, Experience Strategy & Design, Brand Activations, Event Decor, Networking & Social Events