Taking Employee Engagement on the Road
The Impact
The Ask
Cox planned to launch a roadshow event series to introduce employees to a new enterprise-wide social goal – to empower 34 million people to live more prosperous lives by 2034. The mission was to educate, generate excitement and gain commitment to this initiative, and inspire employee participation and ongoing support. The team wanted to create unique regional experiences and incorporate social equity and environmental sustainability for every aspect of the series, aligning with two specific pathway goals of impact.
The Solution
From concept through execution, WITS delivered the cross country 34 by 34 Act to Impact Roadshow tour featuring a custom-built, energy-efficient, environmentally friendly Airstream and Ford F150 Hybrid. At each stop, the vehicle arrival heralded this highly anticipated half-day employee festival. The Airstream contained interactive elements, including a recording studio that captured stories of Cox’s impact on their communities.
The series was designed from the ground up to create a fully immersive, highly visual experience in 10 cities, where employees learned about the 34 by 34 social goal through all senses via a digital scavenger hunt. With inspirational speakers, competitive game elements, team building, and volunteer opportunities, and a lineup of exciting activities, WITS partnered with hyper-local diverse vendors, partners, and non-profits to infuse flavors and content distinct to each market.
Although the attendee journey was templated for each event, the venue, environmental conditions, and content for each event were customized in collaboration with each local market to provide 10 unique experiences.
Services Provided
Video Production, Event and Attendee Management, Digital Content Creation, Exhibits, Live Show Management
"Thanks for being such a great partner and extension of our team. We couldn’t do all of this without you all!!"
Cox