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Surprise and Delight Guest Loyalty Brand Event

  • Images of guitar during IHG and WITS Experiential Loyalty Club Event
  • Andy Grammer performing at IHG and WITS Experiential Loyalty Club Event Performance Singer
  • View of stage and equipment for Andy Grammer forIHG and WITS Experiential Loyalty Club Event
  • View of audience recording Andy Grammer performance duringHG and WITS Experiential Loyalty Club Event

The Impact

150
3x
1
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The Ask

IHG, one of the world’s leading hotel companies, in partnership with MasterCard, selected WITS to a create an exclusive, unforgettable experience for members of its loyalty program visiting or residing in the Greater Los Angeles area.

The Solution

WITS created an experience that surprised and delighted IHG’s top tier loyalty program members. They received VIP treatment, including backstage passes to a pop-up performance by 3X Platinum artist Andy Grammer. The concert was at the Crowne Plaza Los Angeles - LAX, where WITS transformed the ballroom into an intimate, exclusive club. Guests enjoyed food curated by the hotel’s executive chef and drinks crafted by renowned mixologist, Alex Ott. There were shareable moments throughout the evening, including personalized gifts, gourmet ice cream, and plenty of photo ops. #PricelessExperiences

Andy Grammer badges used for IHG Loyalty Program event.

Services Provided

Brand Activations, Event and Attendee Management, Digital Content Creation

“Though you technically can put a price on travel, you can’t put a price on those special moments that your travel creates.”

Event Attendee