WITS created an engaging 20’x30’ interactive booth. Attendees could choose a sticker to wear on their race bib, supporting their favorite charity runner. At the heart of the booth was the “What Do You Run For?” bracelet-making station, where runners and their families personalized bracelets using AJC-branded beads.
Out of 40,000 Expo attendees, 20,000 visited the AJC booth to make bracelets, learn about the featured runners, and collect AJC-branded swag.