Contact Us   |   (770) 777-2737
radial-purple
radial-blue

Small Space With a Big Purpose

The Impact

20k
$30k
5k+
radial-blue

The Ask

As a sponsor of the annual Peachtree Road Race, the Atlanta Journal-Constitution (AJC) saw an opportunity to make an impact at the pre-race Health & Wellness Expo. Their two main goals were to highlight 10 runners participating for charitable causes (Peachtree with a Purpose) and drive AJC app downloads.

The Solution

WITS created an engaging 20’x30’ interactive booth. Attendees could choose a sticker to wear on their race bib, supporting their favorite charity runner. At the heart of the booth was the “What Do You Run For?” bracelet-making station, where runners and their families personalized bracelets using AJC-branded beads.

Out of 40,000 Expo attendees, 20,000 visited the AJC booth to make bracelets, learn about the featured runners, and collect AJC-branded swag.

WITS Experiential Brand Activation Personalization AJC

Services Provided

Event and Attendee Management, Exhibits

“Thank you making our Peachtree Road Race Expo activation a tremendous success. Our vision came to life thanks to you and together we brought smiles and happiness to the 20k+ people who made bracelets, got their branded swag and donated to charity.”

Atlanta Journal Constitution Team