The Solution
WITS played a pivotal role in crafting this exclusive 3-day event that showcased "The InterContinental Life," communicated the brand’s momentum, and demonstrated IHG’s thought leadership.
Attendees experienced VIP treatment, from pre-arrival communication to departure, highlighting the brand's luxurious amenities and services.
WITS produced the business sessions, which featured soft seating, tasteful lighting, and laser projectors - allowing the production elements to be unobtrusive while providing vivid, crisp visuals.
Immersive food & beverage experiences included an opulent reception celebrating “70 Years of InterContinental,” chef demonstrations and tastings, and an exclusive event at Mr. Purple, a rooftop venue on Manhattan’s Lower East Side.
