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Creating a Fully Integrated Conference Experience: HITEC

  • Image of event swag for Cox HITEC brand activation and conference
  • Speaker at Cox HITEC Exhibit booth
  • Image of immersive brand activation exhibit booth at HITEC event
  • Overhead view of participants at Cox HITEC exhibit booth
  • Cox employee interacting with booth visitor at HITEC event

The Impact

115%
1300+
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The Ask

The Cox Business Management team wanted to further enhance the presence of their business at the annual destination for industry leaders and the premier hospitality and technology show, Hospitality Industry Technology Exposition & Conference (HITEC). The objective was to deliver an unforgettable, fully integrated conference experience and dynamic marketing communications campaigns that represent Cox Business and Hospitality Network as providers of scalable technology solutions for hotels and hospitality venues.

The Solution

WITS created a comprehensive marketing communications plan, featuring new brand messaging and imagery. The plan included email marketing, a custom landing page, a social media promo video, along with LinkedIn social tags, which were used to engage attendees before the conference. Sponsored content and events were also utilized, including the Integration with Application of Guest Technology super session panel discussion, VIP Customer Reception, print collateral, and looped videos. These elements were all seamlessly integrated into the conference experience.

Post-conference, targeted emails were deployed to visitors who engaged with the brands. The impact was an increased number of attendees and an increased percentage of leads captured.

WITS fully integrated conference experience for Cox HITEC brand activation.

Services Provided

Brand Activations, Tradeshows and Conferences, Video Production, Digital Content Creation, Exhibits