How Experiential Events Create Authentic Connections With Customers
By Kyle Erickson, Creative Director, WITS Experiential It takes experiences to break through and reach an audience. Experiential events are not flashy activations or trendy pop-ups. They’re immersive, deliberate brand experiences that share a brand’s story and convert passive attendees into passionate participants. Experiential events are revolutionizing the way brands create customer connections that actually […]
Unlocking Growth: How Experiential Marketing Drives Greater Brand Impact
By Penny Fondy, Managing Partner/CEO, WITS Experiential Imagine walking into a room where your brand isn’t just seen or heard—it’s felt. The lights, the textures, the stories unfolding all around you make your audience feel something powerful. That, in essence, is the magic of experiential marketing. In a world of digital overload, where banner ads […]
