Designing Experiences That Drive Business Impact
By: Kyle Erickson, Creative Director, WITS Experiential In our blog on how to measure the success of experiential marketing campaigns, we explored the vital shift from vanity metrics to meaningful outcomes like Return on Experience (ROX). Before a single metric can be tracked, a strategic foundation must be laid. What is an Experiential Marketing Strategy? […]
How to Measure the Success of Experiential Marketing Campaigns
Written by: Christine Lambert, Head of Account Services When it comes to executing a powerful brand experience strategy, experiential marketing stands out as one of the most impactful tools available. Yet, experiential marketing is not just about creating ‘good vibes,’ it’s about creating strong brand value with measurable outcomes. At WITS Experiential, we design experiential […]
Live Events are a Growth Engine for Brands and the Antidote to AI Slop
By: Penny Fondy, Managing Partner/CEO, WITS Experiential There was a time when “content is king” was seen as aspirational. Scroll any feed, open any inbox, attend any virtual webinar, and you’ll see the volume of content competing for attention. Generative AI has made it easier and cheaper to produce a form of content at scale. […]
WITS Wisdom: Experiential Trends for 2026
By: Kyle Erickson, Creative Director, WITS Experiential The Skift Megatrends 2026 report is a deep dive into where our industry is heading, and a lot of it resonated with the work we, at WITS Experiential, do every day as an experiential marketing agency. We have summarized the page report down to the top 5 trends […]
How to Get Decisions That “Stick”
By: Kyle Erickson, Creative Director, WITS Experiential Let’s be honest: event planning is a rollercoaster. Between navigating a sea of personalities and mitigating the inevitable 11th-hour pivots, the pressure is constant. At WITS Experiential, we believe the secret to a seamless execution isn’t just in the logistics, it’s in the alignment. With 40+ years of […]
Building Brand Loyalty: Experiential Activation vs. Transaction-Based Strategies
Written by: Penny Fondy, Managing Partner/CEO, WITS Experiential Brand loyalty is the holy grail of marketing, but loyalty isn’t one-size-fits-all. Some brands rely on transactional strategies of discounts, reward programs, and repeated purchases. Others create experiential activations; memorable, emotional experiences that leave customers talking long after the event has passed. At WITS Experiential, we believe […]
From Script to Stage: What Makes a High-Impact Live Show
Written by: Patrick Cusick, SVP, Operations, WITS Experiential There’s a certain kind of magic that happens when the lights dim, the music swells, and a crowd leans in, not to scroll or swipe, but to truly experience something real. Today’s audiences are actively seeking connection in a world overwhelmed by screens and automation. Brands that […]
How Experiential Events Create Authentic Connections With Customers
By Kyle Erickson, Creative Director, WITS Experiential It takes experiences to break through and reach an audience. Experiential events are not flashy activations or trendy pop-ups. They’re immersive, deliberate brand experiences that share a brand’s story and convert passive attendees into passionate participants. Experiential events are revolutionizing the way brands create customer connections that actually […]
Unlocking Growth: How Experiential Marketing Drives Greater Brand Impact
By Penny Fondy, Managing Partner/CEO, WITS Experiential Imagine walking into a room where your brand isn’t just seen or heard—it’s felt. The lights, the textures, the stories unfolding all around you make your audience feel something powerful. That, in essence, is the magic of experiential marketing. In a world of digital overload, where banner ads […]