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Bringing the Neighborhood Story to Life

  • Group Social Gathering at Hotel Indigo Conference
  • Opening performance at Hotel Indigo Conference
  • Hotel Indigo Conference Brand Activation
  • Hotel Indigo Conference Day large group dinner
  • WITS Hotel Indigo Conference Details
  • Hotel Indigo Conference Day attendees interacting
  • Hotel Indigo Gift bags and SWAG
  • WITS Experiential Hotel Indigo Conference Dinner event details
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The Ask

IHG partnered with WITS to deliver a highly immersive, two-day conference in Old Town Alexandria, VA, bringing together Hotel Indigo owners and IHG leaders.  

The Solution

To bring IHG’s vision to life, WITS created a unique conference experience that engaged and entertained attendees from start to finish.

Upon arrival at the Hotel Indigo Old Town Alexandria, owners were warmly welcomed. They were invited to enjoy a strategically merchandised collection of neighborhood specialties and to visit the art gallery showcasing the brand's properties and global footprint.

The engaging conference sessions featured unique elements like a bespoke dance performance with a projection-mapped scenic backdrop that brought the brand’s international presence to life in an intimate, theatrical setting.

The social events, including entertainment and culinary experiences, were curated with precision so that the owners could experience both Old Town Alexandria and destinations around the world with all five senses.

Old Town Alexandria poster created for IHG executive leadership event.

Services Provided

Experience Strategy & Design, Event & Attendee Management, Live Show Production, Networking & Social Events, Video & Digital Content, Tradeshows & Conferences, Custom Experiences & Activations

"We engaged our Americas owners with compelling content, classy entertainment and a high-energy pace that elevated their perception of IHG and Hotel Indigo. Mission accomplished."

IHG

"Thank you for supporting us and partnering with us to take risks and be creative and for your undeniable ownership in all of the details. It was all of the details that added up to a beautifully authentic Hotel Indigo event that will not be forgotten. THANK YOU!!"

IHG