The Solution
WITS designed the 2-day conference to convey the essence of the upscale brand, while allowing attendees to experience operational innovations first-hand. The general sessions featured upscale seating and a seamless curved projection screen, bringing the audience closer to the presenters and allowing visuals to have the impact the brand was seeking. WITS also produced several videos that brought the brand messages to life.
An exclusive opening event in the hotel's newly renovated restaurant offered exquisite cuisine and ample opportunities for networking. The following evening, the entire group traveled to ASW Whiskey Exchange on the Atlanta Beltline, where they enjoyed a bespoke whiskey tasting experience and fresh, local food offerings.
