Bringing the Brand Vision to Life

The Impact

2 Day

Conference

Immersive Breakout Sessions

Award-Winning Video

The Ask

The Crowne Plaza Hotels & Resorts brand team selected WITS as the experiential agency to design and deliver their brand conference for Americas-based owners and operators. The conference was held in Atlanta, GA at the Crowne Plaza Atlanta — Perimeter at Ravinia. The company’s goal was to share the exciting direction of the brand, including innovative operational enhancements, in a clear and compelling way.

The Solution

WITS designed the 2-day conference to convey the essence of the upscale brand, while allowing attendees to experience operational innovations first-hand. The general sessions featured upscale seating and a seamless curved projection screen, bringing the audience closer to the presenters and allowing visuals to have the impact the brand was seeking. WITS also produced several videos that brought the brand messages to life.

An exclusive opening event in the hotel’s newly renovated restaurant offered exquisite cuisine and ample opportunities for networking. The following evening, the entire group traveled to ASW Whiskey Exchange on the Atlanta Beltline, where they enjoyed a bespoke whiskey tasting experience and fresh, local food offerings.

Services Provided

Brand Activations, Corporate Meetings and Events, Video Production, Event and Attendee Management, Digital Content Creation, Live Show Management