A Premium Experience To Showcase Premium Brands

The Ask

IHG brought the Owners and General Managers of properties in IHG’s Premium Brands portfolio, which includes the voco, Crowne Plaza, Hotel Indigo, and EVEN™ hotels. The goal was to deliver a holistic, impactful experience that built a sense of community and pride, and generated an understanding of the power of IHG and its leadership position in the Premium segment.

The Solution

WITS designed and delivered a three-day conference at the newly opened voco Chicago Downtown that offered a seamless attendee journey aligned with IHG’s goals and messaging strategy.

The program featured dynamic mainstage sessions with a unique “morning show” stage set design and live band, driving audience engagement. Immersive breakout sessions brought each brand to life with interactive elements like mixology demonstrations and a custom game show.

In the hotel’s atrium space, WITS created a 5,000-square-foot brand showcase, highlighting each brand’s unique elements and including stylish, Instagrammable moments. Attendees engaged further through a gamified quiz/app that reinforced the benefits of IHG’s loyalty program.

Off-site evening celebrations reflected the design aesthetic and quality of IHG’s premium hospitality brands and allowed ample time for attendees to network and create meaningful connections. 

Through creative strategy and flawless execution, WITS exceeded IHG’s objectives, delivering a memorable experience that left a lasting impression.   

Services Provided

Brand Activation, Corporate Meetings & Events, Video Production, Event & Attendee Management, Digital Content Creation, Exhibits, Live/Virtual Show Management