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A Just Right Brand Launch

The Impact

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The Ask

When IHG launched its new avid® hotels brand, they turned to WITS to create unforgettable experiences that would capture the hearts and minds of owners and developers at five key industry conferences. The goal was not only introduce the brand, but to also bring its fresh offering to life in a way that would leave a lasting impression.

The Solution


With a scalable design approach, WITS crafted immersive experiences that adapted to each conference's unique space. From an open-air lawn party to a mini-build-out in a ballroom to an unconventional groundbreaking, each experience was carefully designed to showcase the brand's promise and service moments. As the brand's identity evolved, so did the experiences, growing more vibrant and energetic with each iteration.

Ground breaking of new avid(r) Hotels brand.

Services Provided

Video Production, Event & Attendee Management, Live Show Management, Experience Strategy & Design, Custom Experiences & Activations

"You have taken great care to ensure avid Hotels is represented well at these large and important conferences. Your attention to detail and the support your team has provided have been of great value."

Brand Launch Team avid Hotels