Experiential Activations Zone Powered Up Attendee Connections & Engagement

The Impact

4,800+

coffee connections over 2 days

2,000+

memorable moments

1,800+

confirmed Superpowers

1,500+

group photos

900+

AI headshots

Background

AHLA Foundation’s annual conference sought to celebrate the power of women, inspire career growth in hospitality, and foster networking opportunities.

The Ask

Design and deliver a 10,000 ft² experiential “Hub” that builds on the conference theme with activations to support the spirit and values of the organization and foster greater networking and engagement.

Our Solution

WITS utilized the conference theme of “Bigger, Better, Bolder: Owning Your Power” to create immersive activations and curated spaces in the PWR Up Zone for the 3 day-conference. This zone was designed to amplify confidence, connection, and impact for attendees.

Through 3D environmental design, WITS designed a holistic experience for attendees with intentional details to engage, encourage and energize attendees. Key features included: Moments Captured photo booth; AI headshot studio, interactive digital quiz and corresponding “SuperPower” enlarged button wall, spin bikes, networking café with a variety of sleek, comfortable soft seating, inviting lighting and décor, smoothie & juices stations, delectable finger foods and snacks, massage chairs, digital signage and supporting sponsor feature areas.

Services Provided

Experience Mapping; 3D Environmental Design; Custom Activations; Logistics & Décor; Interactive Installments; Gamification; Custom Exhibits; Food & Beverage Management; Photography & Digital Content; Theming & Storytelling; Scenic & Lighting Design

“You were wonderful to work with both in advance and on-site. It was seamless. We couldn’t be more grateful. We just knew that you guys had it. We knew you were on top of it. Throughout the whole process…it was really wonderful. Thank you for keeping us on track throughout the whole process.”